<aside> đź’ˇ These screen-specific design goals were developed through rider research, existing knowledge about screens within our system, and established design values at the T.
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These goals translate our design values, which apply broadly to everything the team works on, into design considerations specifically for screens.
| DESIGN GOAL | GOAL DESCRIPTION | ASSOCIATED DESIGN VALUE |
|---|---|---|
| Anticipatory | Provide proactive content when future trips will be impacted, and reactive content an unexpected event, that impacts riders, is happening now. | Helpful |
| Consistent | Create designs that are reusable, modular, and scalable. Riders have seen this before and know what to expect. | Clear |
| Relevant | Serve content that’s relevant to riders’ trips and locations. Focus on delivering high-impact transit information. Provide what they need so they can get on with their day. | Empathetic |
| Accurate | Present information riders can trust. Display accurate, adaptive data that gives live system updates. | Trustworthy |
| Accessible | Ensure screen designs are readable, and understandable, by all riders regardless of ability, language, age, etc.See the section on accessibility for specifics. | Egalitarian |
| Familiar | Provide recognition at a glance by designing screens that look related. Different content types should appear unique for their purposes, but complement previous designs. | Bold |
| Dependable | Riders can be certain that on-screen information comes from a trusted source. Visually indicate that each screen is part of an interrelated information delivery system that distributes content specific to each screen/location. | Bold |
| Authentic | Distill information so it’s concise and understandable. Use riders’ language, not transportation jargon. | Local |