<aside> 💡 Connecting the dots
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Remember the goal from the Rider Journey: Quality information in the right place, at the right time. Put another way, we seek to deliver useful content in the physical space, to improve the experience of riders on the T.
Based on our rider research, these overlapping factors must work together to serve this goal.
The people on the T are our community: friends, neighbors, strangers, and visitors. They are different from each other, but share the transit experience. Everything we do is for their benefit.
We support riders by understanding their decisions and information needs along the way. Remember, their urgency and attention span can vary from moment to moment. Learn more about The Rider Journey.
We anticipate rider needs with timely and accurate service information. Content is relevant, actionable, and easy to understand at a glance. Learn more about content types and designing readable screens.
Audio and visual content is broadcast through a variety of technologies throughout the system. Each screen type has its own capabilities and limitations. Learn more about screen types.
Screens are situated in physical spaces that range from complex, bustling, crowded, and unfamiliar, to just the opposite. They should be placed where they are most visible and relevant for the information they provide.
We offer riders the value of convenient transportation through space, connecting them to the city. Persistent and accurate information about the true state of service empowers riders to take charge of their journey.